Project:
Putt Paradise Golfing Club
Role: Graphic Designer
Tools: Photoshop, InDesign, Illustrator
Objective: Design a logo and magazine for a golfing club.
The Challenge: We need to reposition golf as an accessible, vibrant, and high-energy social experience while maintaining the prestige associated with the sport.
The Identity: A bold palette with lush greens, pairing with an inviting composition.
The Strategy: The logo should feel like a badge of membership, something that looks as good on a streetwear hoodie as it does on a magazine cover. We used experimental and immersive layouts to keep the reader engaged.
The Application: A primary logo and a magazine cover. Utilizing clean iconography and dynamic typography.
The Outcome: Attracting a younger, design-conscious demographic without alienating traditional golf enthusiasts.
